Melody Bohl - Marketing Guru

PRESIDENT 2003 – 2005
Next Level Realty, Inc., Newton, MA
Manage marketing and sales efforts for a new residential real estate company. Coach salespeople, manage vendors and various business partners in order to optimize sales. Work directly with buyer and seller clients.

SENIOR COMMUNICATIONS CONSULTANT       2000 - 2003
Fidelity Investments, Marlboro, MA
Provide consulting services in the development, implementation and measurement of effective, strategic communication plans to large plan clients. Worked with the senior management of large Prime clients.

• Consult with clients to prepare, execute and review communication plans designed to meet specific objectives and enhance overall client/FITSCO relationship.
• Manage the budget for each client & provide results of all targeted communications campaigns (plan participation, asset allocation, deferral rates).
• Clients included Cleveland Clinic Health Systems, University of Texas, Baylor College of Medicine, University of Michigan.  
  

MARKETING CONSULTANT         1998 – 2000
Boston, MA
Independent consultant managing marketing communications, public relations and direct marketing projects for a variety of clients in the financial services and high tech industries.

• Served as Interim Director of Marketing and Client Services at local Boston ad agency, managing account management, creative staff and new business development.
• Created effective national direct mail, radio and print advertising campaigns marketing financial services to women and high net worth individuals.
• Managed a team of contractors for virtual public relations agency creating visibility opportunities and events to raise awareness for client firms.   Partial list of clients include: Fidelity Investments, The Forum Corporation, The Boston Group, Redleaf.

BankBoston, Boston, MA        1992 – 1998
SENIOR MARKETING MANAGER, Emerging Markets (1996-1998)
Directed regional marketing activities and the development of programs and products targeting new customer segments throughout New England. Participated in the forecasting of $2 billion retail deposit portfolio. Managed $2.5 million annual budget. Led cross-functional project teams to implement marketing campaigns.·Developed culturally sensitive advertising campaigns to triple bank’s market share.

MARKETING MANAGER
First Community Bank (1993-1996)
Recruited by Division President to develop and manage an integrated marketing plan for newly formed business unit. Increased market share and assisted in tripling unit’s deposits through management of market research, product development, advertising and public relations functions.

• Managed $600,000 annual advertising budget and staff for BankBoston’s First Community Bank to achieve consistent marketplace visibility New England-wide in the voice of the consumer.
• Directed marketing programs which strongly contributed to business unit exceeding 100% of divisional sales goals in all three states (MA, RI, CT), including Deposit Products, Investments, Small Business, and Consumer Finance (175% of ‘95 goal; 178% of ‘96); sought out unique local opportunities to drive volume.
• Managed successful integration of direct mail and follow-up outbound telemarketing campaigns.
• Managed small staff of marketing services professionsls.
• Created corporate identity within the bank and the community, including development of corporate website.  

BUSINESS SYSTEMS ANALYST
First Community Bank (1992-1993)

• Created and implemented sales tracking and reporting structure for New England sales and lending groups.
• Managed small business development sales force.
• Instituted team-building, creative problem-solving and goal-setting criteria.
• Designed and managed public relations and community outreach events in MA, CT & RI.  
  

MARKETING MANAGER          1987-1992
Marketing Advantage, Inc., Cambridge, MA
Directed overall marketing strategy for highly successful sales and customer service training programs for Fortune 500 companies.

• Identified, defined and formulated new market strategies to promote business expansion; doubled sales.
• Developed consulting side of the business through targeted market focus and new product development.
• Created programs to launch all new sales, consulting, customer service and technical support products.  

Education
Masters of Business Administration (MBA), 1987
Simmons College Graduate School of Management, Boston, MA
Bachelors of Science, Human Resource Management, 1986
Boston University, Metropolitan College, Boston, MA

Special Training/Designations
Accredited Buyer Representative (ABR)
Senior Real Estate Specialist (SRES)
Real Estate Cyberspace Specialist (RECS)
2005 Candidate, Graduate of Realtors Institute (GRI)

Affiliations
Board Member, Women’s Council of Realtors (2004)
Member, Communications & Public Relations Committee, Mass. Association of Realtors (2003-2004)

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